Noah Lyles has once again sparked discussion within the NBA community, as comments he made prior to the Olympics have resurfaced and gained traction online.
In a conversation with TIME’s Sean Gregory in June, Lyles took a jab at Minnesota Timberwolves superstar Anthony Edwards. Lyles conveyed his aspiration for a signature sneaker with his apparel partner, Adidas, and expressed dissatisfaction when the brand invited him to an event highlighting Edwards’ new shoe.
“’You want to do what?’ Lyles questioned. ‘You’re looking to invite me to a function for a player who hasn’t even reached the NBA Finals? In a sport that you seem indifferent to? And you’re providing him with a sneaker? No disrespect—he’s an outstanding athlete, having an incredible season. I commend Adidas for recognizing his skill. However, I have to wonder, how did they miss me?’”
Among those who reacted was Knicks star Jalen Brunson, who comically mentioned that upon seeing the remark, he thought it originated from the infamous fake Twitter account “NBA Centel,” not the authentic page “NBA Central.”
Damn I thought this was Centel https://t.co/jgTuPK0JIH
— Jalen Brunson (@jalenbrunson1) August 11, 2024
This isn’t the first time Lyles has stirred unease within the NBA circle. Last August, he ignited controversy by questioning the practice of labeling NBA champions as “world champions,” given that the league is mostly comprised of teams from the U.S., with the Toronto Raptors being the only exception.
“What frustrates me the most is having to watch the NBA Finals and see ‘world champion’ emblazoned on their heads,” Lyles expressed last year. “World champion of what? The United States? Don’t get me wrong; I love the U.S. at times, but that isn’t the entire world.”
His remarks attracted significant backlash from NBA players across the league.
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